Friday, March 28, 2008

Al, this one's for us!

I just read an article in Fortune Magazine about our favorite friend, Mr. Tequila!

Here's some trivia for you (in case you can't get the online version of the article):

  • The wholesale total of tequila sales in the U.S. in 2007 was $1.6 billion, a 4.2% increase over the previous year (thanks to us, no?)
  • Under Mexican law, the western state of Jalisco is the only region that can produce tequila
  • Juice from the blue agave plant must make up 5% fo the ingredients to be labeled tequila
  • 540 agave plants are cut weekly by the average jimador (farmer)

Makes you want a rude Cosmo right about now, doesn't it?

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